Do you have overflowing leads but no real conversions? You can run the most targeted lead generation campaign, but if your website leads do not convert into prospects, you can’t sustain internal operations and earn profit.
Drive more leads down your sales funnel and crush your online revenue goals with robust conversion rate optimization (CRO) campaigns that deliver positive results!
Landing Page Optimization
Increase Your Goal Completions Month-Over-MonthStruggling to generate leads and increase website conversions? Improve the percentage of website visitors who accomplish your desired action with a customer-centric landing page that directly supports your paid advertising and digital marketing efforts.
Studies show nearly 29 percent of marketing professionals face hurdles in filtering and funneling leads down the conversion funnel and 25 percent express some level of dissatisfaction with their lead conversion rate (Ascend2). With custom landing pages, you can capture the right market and convince more prospects to take your desired action.
Thrive’s conversion rate optimization specialists evaluate your audience targeting strategy, articulate your unique business value and ensure your brand proposition matches your prospects’ expectations and needs to improve your landing page conversion rate!
What We Do
Kickstart a Successful Customer Journey
Optimize Your
Landing Page
Elements
We optimize your landing page for SEO and specific client segments to ensure it appeals to the right audience, meets their expectations and compels them to act. Our CRO experts keep your calls-to-action (CTAs) simple, ensure visual consistency, adjust your web forms and add testimonials to help convert prospects.
Analyze Current
SEO Performance
We don’t assume what will trigger an audience response. We create different versions of your landing page and perform A/B split testing to determine which variation performs better. From the layout and content to the call-to-action button and form fields, we ensure all elements are designed to increase your sales.
Generate a Checklist
of All Website and
SEO Issues
We set up your Google Analytics and monitor your campaign metrics – including page views, bounce rate, visitor-to-lead ratio and landing page completions – to track your landing page performance and plan your next steps. Doing so drives more organic traffic, generates leads and increases conversions.
Why We Do It
Maximize Your Credibility and Traction
Landing page conversion seems easy on the surface, but without the right combination of informative content, engaging landing page design and a strong call to action, you could lose out on valuable leads and traffic conversions.
As a trusted CRO agency, we don’t just work out the bare bones. We look into all aspects of your landing page, analyze your audience targeting method and run A/B tests to generate leads and convert them into paying customers.
- Landing page optimization allows you to target highly specific keywords and drive targeted organic traffic and leads from paid ads.
- Businesses with more than 40 landing pages can generate up to 12X more leads than their less active competition (HubSpot).
- Customer testimonials integrated into your landing page are great tools for lead generation and conversion and increasing brand reputability.
- Using the right tools and A/B testing method boosts landing page conversion rate by up to 300 percent (Serpstat).
What You’ll Gain
Conquer Hard-To-Reach Markets
- Maximized Ad Spend and Reduced Customer Acquisition Cost
- Laser-Focused Conversion Tactics
- Increased Organic Traffic and Qualified Website Leads
- Improved Visitor Interaction and Paid Search Performance
SUCCESS STORY:
One of the top-rated factoring companies in the U.S. contacted Thrive to manage its lead generation and paid advertising campaigns. The primary goal was to leverage various digital touchpoints to increase its funded deals year-over-year (YoY).
To support our digital marketing efforts, we created new landing pages that highlight the company’s unique value proposition (UVP), demonstrate its expertise and provide users with a clear call to action. From 108 booked deals in 2016, we have significantly improved the client’s funded deals YoY.
Call-To-Action Optimization
Remove Website Frictions and Map Out Logical Paths to ConversionWondering how to get customers to your website and convert them to profitable leads and prospects? Lead generation, conversion, revenue growth and business success – all of these depend on a call to action.
The CTA is an appeal to website visitors to respond to your request and take action. Many marketers consider the call to action a tipping point between bounce rate and conversion. This is because a single sloppy mistake, such as too many CTAs, using passive language or misaligning CTAs with the online user’s stage in the sales journey, could drive away prospects.
Many landing pages, websites, social media posts and emails have calls to action. But how can you create a powerful CTA that generates clicks and conversions? Let us show you how to develop compelling calls to action that clearly convey what your website visitors could expect when they click through.
What We Do
Get Your Users To Take Action
Create Action-
Oriented Copy
We find the right balance between creativity and simplicity when crafting your CTA text. Besides using strong action words and creating a sense of urgency, we make sure it is jargon-free, communicates a clear direction and sets realistic expectations for website visitors.
Optimize CTA Design
and Placement
The next phase of CTA optimization is the design and placement. We experiment with button colors and shapes to determine the best design and setup to compel website leads to click through. We also position your CTAs strategically to gain visual focus and receive maximum attention.
A/B Testing
Our team continuously tests and refines your CTAs based on audience response and preference. A/B testing allows us to compare variables such as CTA placement, button color and content and identify the best combination that delivers the highest possible click-through rate (CTR) and conversion.
Why We Do It
Guide Prospects Through the Sign-up Process
Every day, consumers are flooded with marketing messages that promise solutions to their problems. This makes them primed for decision fatigue and reduces your chances of turning them into paying customers.
At Thrive, we ensure you don’t make the same mistake of overpromising but underdelivering. We create a CTA copy that conveys a clear value proposition to your target audience, guides them towards a specific goal and prompts them to respond to your request.
- More than 90 percent of website visitors read a page’s headline and CTA copy (Unbounce).
- Facebook posts with a clear call to action generate a 285 percent increase in click-through rate (AdRoll).
- Email campaigns with conversion-focused CTAs drive a 371 percent increase in clicks and a 1,617 percent increase in sales (WordStream).
- Descriptive, personalized calls to action boost conversion rates by up to 202 percent (HubSpot).
What You’ll Gain
Get More Leads To Click and Convert
- Improved Website Usability
- Greater Consumer Confidence in Your Sales Process
- Increased Visitor Engagement
- Higher Lead Conversion Rate
SUCCESS STORY:
A full-service RV repair shop in Texas enlisted Thrive’s SEO and conversion rate optimization service to boost its organic traffic and launch a more focused approach to website conversion.
Our initial audit results revealed an overwhelming number of CTAs across the site that made it confusing and difficult to navigate. To eliminate distractions and point prospects in the right direction, we ensured the primary CTA stands out with the right color combination and clear copy. Since handling the client’s campaign in July 2018, we generated a 30 percent increase in conversion rate YoY.
Strategic Content Marketing
Influence Your Prospects’ Decision-Making ProcessWhat does your current lead conversion rate look like? Maybe you’re already driving sufficient website conversions. But do you really want to settle for sufficient when you have so much conversion potential?
Content marketing is one of the most effective ways to earn your target audience’s respect and trust and boost your conversion volume. A smart content marketing strategy allows you to provide greater value to your readers, showcase your business’s differentiators and establish your thought-leadership brand.
Most importantly, laser-focused content marketing campaigns that align with your brand objectives can double your conversion rate and ensure your long-term profitability. Lay out your expectations and let our team highlight your business’s strong points through content marketing!
What We Do
Position Your Brand as an Industry Authority
Implement Best
Practices
Moving website leads along your conversion funnel requires more than generic content optimization practices. At Thrive, every piece of content we publish is mapped out based on your customers’ journey. We emphasize the value of your processes and avoid ambiguity to guide readers towards completing their objectives.
Prioritize Methods
That Deliver High ROI
Our job doesn’t end after creating conversion-oriented content. We also distribute your content across digital and social media channels to create opportunities for your prospects to interact with your brand on a deeper level. Our ultimate goal is to keep your readers engaged and turn them from cold visitors to paying customers.
Track Content
Marketing Results
Wondering where your investment goes? We provide you with a well-documented content marketing program that involves analytics of your content marketing performance, user engagement rate and lead conversion status. We use this data to improve your ongoing marketing campaigns and ensure online success.
Why We Do It
Engage and Educate Your Target Audience
Providing your target audience and website visitors with relevant, actionable content allows you to develop lasting relationships and increase website conversions month-over-month (MoM). In addition, valuable content effectively introduces your brand to your ideal clients and enables you to carve out a loyal market segment for your business.
Add more quality content to your website and create a larger digital footprint! We help you maximize the potential of content marketing to speed up your buyers’ journey and ensure they choose your brand over the competition.
- Businesses that capitalize on data-driven content marketing strategies to establish their brand name generate 7.8X more organic traffic (Neil Patel).
- Content marketing drives conversion rates 6X higher than traditional marketing (CMI).
- It also opens multiple audience communication channels through social shares, blog subscriptions and comments.
- Fifty-six percent of business leaders believe that high-quality, relevant content stimulates brand recall and increases online engagement (IBM).
What You’ll Gain
Establish a Standard for Excellence
- A Better Customer Relationship
- Content Strategy Tailored to Your Customer Journey
- Unmatched Online Authority and Credibility
- A Clear Roadmap for Future Content Distribution
SUCCESS STORY:
A multi-location orthopedic practice group in the Southern United States faced a big hurdle of increasing its brand visibility and attracting and converting qualified leads. Committed to helping businesses strengthen their brand voice, Thrive came to the rescue and implemented content development strategies focused on targeting high-volume, relevant keywords.
After 12 months since the campaign launch, we generated a historical 20 percent conversion rate and improved the client’s Google reviews.
